Comments on: Clue phone rings at CBS http://www.christiangrantham.com/2007/12/21/clue-phone-rings-at-cbs/ Fri, 08 Aug 2008 21:27:30 +0000 http://wordpress.org/?v=2.1.3 By: Rob http://www.christiangrantham.com/2007/12/21/clue-phone-rings-at-cbs/#comment-50 Rob Sat, 22 Dec 2007 00:11:26 +0000 http://www.christiangrantham.com/2007/12/21/clue-phone-rings-at-cbs/#comment-50 I imagine the telephone call was from Bob Schieffer, wondering when CBS is going to pull the plug on Katie and send her to Dan Ratherland. On a more serious note, I love this sort of behind-the-scenes view of a newsroom in action, populated by folks we never get to see on camera as well as the more familiar "talent." Pity that networks and local affiliates don't take advantage of the unlimited bandwidth the Internet offers to give the viewers backstage passes. My guess is that it would not only be a popular Internet destination but also would build viewer loyalty for the news broadcasts. I imagine the telephone call was from Bob Schieffer, wondering when CBS is going to pull the plug on Katie and send her to Dan Ratherland.

On a more serious note, I love this sort of behind-the-scenes view of a newsroom in action, populated by folks we never get to see on camera as well as the more familiar “talent.” Pity that networks and local affiliates don’t take advantage of the unlimited bandwidth the Internet offers to give the viewers backstage passes. My guess is that it would not only be a popular Internet destination but also would build viewer loyalty for the news broadcasts.

]]> By: Christian http://www.christiangrantham.com/2007/12/21/clue-phone-rings-at-cbs/#comment-53 Christian Sun, 23 Dec 2007 16:29:46 +0000 http://www.christiangrantham.com/2007/12/21/clue-phone-rings-at-cbs/#comment-53 It seems like news stations are offering roughly the same facts about events that happen in a viewing area. I may be wrong, but a lot of viewer loyalty seems to come from the audience feeling a connection with the anchors, or story tellers. I'm not sure you can change that dynamic by competing with better stories, more exclusives or things that ought to matter. The only way to break through that wall is to connect with your audience. There is a lot of hard work behind each newscast. If people saw the reporters trying to make the deadline, I think they'd want the end of that story in the 5p.m. news. If you are doing a good job behind the scenes, the only thing your competition can do to beat you is to join you. It seems like news stations are offering roughly the same facts about events that happen in a viewing area. I may be wrong, but a lot of viewer loyalty seems to come from the audience feeling a connection with the anchors, or story tellers. I’m not sure you can change that dynamic by competing with better stories, more exclusives or things that ought to matter. The only way to break through that wall is to connect with your audience. There is a lot of hard work behind each newscast. If people saw the reporters trying to make the deadline, I think they’d want the end of that story in the 5p.m. news. If you are doing a good job behind the scenes, the only thing your competition can do to beat you is to join you.

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