Clue phone rings at CBS

by Christian Grantham - 4:15 pm December 21, 2007

(News tab) Today’s First Look from CBS was done by Assignment America correspondent Steve Hartman who keeps it very real and literally answers his phone around :30 seconds into the video. Don’t you want to watch his segment and then go have a beer with Steve? I wish Bob would call Katie Couric in the middle of her Notebook segment. Gaaaaaahhhhh.

UPDATE 5:02p.m. - A few minutes ago, someone at CBS removed Katie Couric’s Notebook segment for today from their YouTube channel.

UPDATE 6:02p.m. - Just as I imagined my last minute Christmas shopping this weekend without seeing Couric’s Notebook segment over and over on the YouTube, it’s back. There is a Santa! Woot!

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| related: people, t.v., news

2 Comments » | RSS for these comments TrackBack URL

1. Comment by Rob — December 21, 2007 @ 6:11 pm

   I imagine the telephone call was from Bob Schieffer, wondering when CBS is going to pull the plug on Katie and send her to Dan Ratherland.

   On a more serious note, I love this sort of behind-the-scenes view of a newsroom in action, populated by folks we never get to see on camera as well as the more familiar “talent.” Pity that networks and local affiliates don’t take advantage of the unlimited bandwidth the Internet offers to give the viewers backstage passes. My guess is that it would not only be a popular Internet destination but also would build viewer loyalty for the news broadcasts.

   
   
   

2. Comment by Christian — December 23, 2007 @ 10:29 am

   It seems like news stations are offering roughly the same facts about events that happen in a viewing area. I may be wrong, but a lot of viewer loyalty seems to come from the audience feeling a connection with the anchors, or story tellers. I’m not sure you can change that dynamic by competing with better stories, more exclusives or things that ought to matter. The only way to break through that wall is to connect with your audience. There is a lot of hard work behind each newscast. If people saw the reporters trying to make the deadline, I think they’d want the end of that story in the 5p.m. news. If you are doing a good job behind the scenes, the only thing your competition can do to beat you is to join you.

   
   
   

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