The Obama Administration is taking their winning communication strategy to the White House using social media platforms to direct message the American people.

And Obama’s campaign found innovative ways to go around that filter, including regular Web video updates from David Plouffe, Obama’s campaign manager. Millions of people signed up for the updates.

Zeleny says the campaign was brilliant in sharing information through online social networks, YouTube and other viral outlets.

“I think in this White House, you may once again have more information about the president and the administration than ever before,” Zeleny says. “But I still think there will be fewer opportunities for questions and direct interaction with reporters and the president.”

The Obama White House is expected to hold more press conferences than did the Bush White House. Transition team spokeswoman Psaki says the old-fashioned media outlets still matter, because so many Americans still get their news from them.

But, she says, “We have certainly tapped into a willingness and a desire by the American people to receive constant news updates and the news in its raw form — you know, the original speech, the video of the event.”

So the White House press corps may end up competing with newsmakers and sources who increasingly want to deliver the news themselves.

President-Elect Barack Obama’s first weekly “radio” address was very un-radio. Posted Friday on YouTube, the first weekly address is 3:34 long and was seen 725,000 times over the weekend.

The Obama campaign’s innovative use of the web in the 2008 Presidential elections channeled passionate grassroots support into quick campaign cash and mobilized a political movement. States like Tennessee, Kentucky and Alabama, where Democratic parties did not use the web to engage voters in the same winning manner, yeilded to Republican victories.