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ABC President David Westin embraces ‘revolution’ as he lays off hundreds

February 24th, 2010 Christian Grantham No comments

retrotvABC President David Westin sent a memo to employees yesterday announcing the “time has come to anticipate change” noting if journalism is to survive “we must move boldly and promptly.”

We can see that our entire society is in the middle of a revolution — a revolution in the ways that people get their news and information. The digital age makes our business more competitive than ever before. It also presents us with opportunities we couldn’t have imagined to gather, produce, and distribute the news. We can have great success in the new world - but only if we embrace what is new, rather than being overwhelmed by it.

The time has come to anticipate change, rather than respond to it. We have a rare opportunity to get in front of what’s coming, to ensure that ABC News has a sound journalistic and financial footing for many years to come, and to serve our audiences even better. But we must move boldly and promptly. In the past, we’ve sought out less expensive ways to replicate what we’ve always done. The time has come to re-think how we do what we are doing.

The memo comes ten years late, and his six basic components to ABC’s transformation are a mix of good steps and steps that take advantage of a crisis to justify cuts and protect overpaid decision makers.

Westin should start with cutting salaries, laying off Directors and moving the rock stars into the drivers seat. Until the broadcast and print industries embrace that “bodly and promptly,” expect this cycle to repeat right after the rinse.

1. In newsgathering, we intend to dramatically expand our use of digital journalists. We have proven that this model works at various locations around the world. We believe we can take it much further;

2. In production, we will take the example set by Nightline of editorial staff who shoot and edit their own material and follow it throughout all of our programs, while recognizing that we will continue to rely upon our ENG crews and editors for most of our work;

3. In structure, we will combine our weekday and weekend operations for both Good Morning America and World News;

4. In special events, we will rely upon our program staff through the day and night to cover unexpected events and marshal personnel from across the division to cover scheduled events;

5. In newsmagazines and long-form programming, we will move to a more flexible blend of staff and freelancers so that we can respond to varying demand for hours through the year; and

6. Overall, we will eliminate redundancies wherever possible. An essential part of this intended transformation will be extensive training in the new technology - whether in the field or in-house. This is an extension of the digital bullpen training we’ve undertaken already, but it will be on a scale that we have not seen before. This training program and changes it will make possible in all of our operations will make ABC News the place to work in the digital age. We won’t just be preparing people for the new world; we will be living in it.