Morning Browser demographics for 2009
It’s time for a 4th quarter look at my YouTube numbers as well as a look at the entire year of 2009. The Morning Browser launched January 1, 2009. Half way through the year I began uploading clips from the one hour live show to YouTube. There are all kinds of new and exciting opportunities in 2010 to build on this growth.
Above is a good peak at the significant growth I experienced on YouTube.
- I’m now averaging over 2,000 daily views of my 155 videos on YouTube. A year ago I was averaging around 250 views a day.
- I have 900,000 total video views. 526,645 of those were from this year alone.
- I have 183 subscribers (click here to subscribe)
- 2009 sex: 61% male and 39% female
- 2009 age: 13-17 (11%), 18-24 (8%), 25-34 (11%), 35-44 (24%) 45-54 (30%), 55-64 (13%), 65+ (3%)
While Google Insight says I’m most popular in my home state of Tennessee, here is a look at where my audience is across the United States ranked by viewership in 2009:
- California 71,413
- New York 45,229
- Texas 38,440
- Tennessee 33,960
- Florida 29,406
- Illinois 22,566
- Pennsylvania 19,936
- New Jersey 17,222
- Georgia 17,052
- West Virginia 3,873
According to Ustream, where the Morning Browser is streamed live, I streamed 255 hours and 16 minutes of live content in 2009 to generate the clips and on-demand audience measured above. The Ustream stats say I only had 803 unique live viewers in that time, and that tells me regularly scheduled live content weekdays from 6-7 am CT is not where my audience prefers to watch. That’s good to know, but 6-7 am Monday through Friday is the only time I have. Who knows what this would look like if it was all I did.




