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Morning Browser demographics for 2009

December 18th, 2009 Christian Grantham 2 comments

youtube09

It’s time for a 4th quarter look at my YouTube numbers as well as a look at the entire year of 2009. The Morning Browser launched January 1, 2009. Half way through the year I began uploading clips from the one hour live show to YouTube. There are all kinds of new and exciting opportunities in 2010 to build on this growth.

Above is a good peak at the significant growth I experienced on YouTube.

  • I’m now averaging over 2,000 daily views of my 155 videos on YouTube. A year ago I was averaging around 250 views a day.
  • I have 900,000 total video views. 526,645 of those were from this year alone.
  • I have 183 subscribers (click here to subscribe)
  • 2009 sex: 61% male and 39% female
  • 2009 age: 13-17 (11%), 18-24 (8%), 25-34 (11%), 35-44 (24%) 45-54 (30%), 55-64 (13%), 65+ (3%)

While Google Insight says I’m most popular in my home state of Tennessee, here is a look at where my audience is across the United States ranked by viewership in 2009:

  1. California 71,413
  2. New York 45,229
  3. Texas 38,440
  4. Tennessee 33,960
  5. Florida 29,406
  6. Illinois 22,566
  7. Pennsylvania 19,936
  8. New Jersey 17,222
  9. Georgia 17,052
  10. West Virginia 3,873

According to Ustream, where the Morning Browser is streamed live, I streamed 255 hours and 16 minutes of live content in 2009 to generate the clips and on-demand audience measured above. The Ustream stats say I only had 803 unique live viewers in that time, and that tells me regularly scheduled live content weekdays from 6-7 am CT is not where my audience prefers to watch. That’s good to know, but 6-7 am Monday through Friday is the only time I have. Who knows what this would look like if it was all I did.