I got a call yesterday from a guy in North Carolina who makes a very cool 750 ml glass jug bottle. His pitch was simple. It would make a great container for Tennessee moonshine, and best of all, it’s made in America.

Ever since voters in every precinct of Cannon County voted Nov. 2 to allow us to build Short Mountain Distillery, the calls and emails have provided some perspective on the character of America in a time of great need.

You can hear the eagerness in America’s voice. It’s not defeated. It’s not the voice of fear you hear on cable news. It’s the sound of America doing what we do best: work.

It comes in calls from small businesses who will make the bottles, labels, boxes and barrels, and emails with resumes expressing big hopes to be one of the folks we’ll need to build and produce a locally owned American brand of whiskey.

Countless hands will work to build some part of Short Mountain Distillery. Some may not realize it as they become busy filling our orders, making lunch for a tourist, or passing by acres of local corn we’ll need. Still more will never see our impact in the lives and economy of our community and our great state. But it’s there.

Our needs create jobs: employees, architect, farmers, builder, concrete, steel, consultants, attorney, accountant, boiler, forklift, box truck, fermenters, dry wall, pot still, bottles, bottling machine, labels, paint, barrels, racks, computers, point of sale systems, boxes, grain, air compressors, signage, kitchen sinks, security systems, water, power, prep tables, insurance, phones, landscaping, office furniture, merchandise, advertising, and much more.

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100 years ago in 1910, Billy Kaufman’s great grandfather, Jesse Shwayder, founded an iconic American brand called Samsonite. Billy’s grandfather, Louis Degan, later brought Samsonite to Murfreesboro employing several Middle Tennesseans.

The quality of Samsonite’s products served a bustling nation on the move, and Jesse proudly built that company around an important core value: The Golden Rule.

Jesse shared this value by giving employees, vendors and even customers a marble made with the Golden Rule inscribed on a band encircling the marble. Jesse asked folks who received this special gift to consider the rule when making tough decisions.

On a small double-sided sheet of paper that came with each marble Jesse handed out was the following message.

"Do unto others as you would have them do unto you." - New Testament, Matthew VII, 12 "We have found, for practical as well as moral reasons, the Golden Rule is the finest program we could adopt. The Golden Rule has more power than the atomic bomb. With its help, men still can work wonders." Jesse Shwayder Founder, Shwayder Tunk Mfg. Co. (Samsonite Corporation)

The Meaning of the Golden Rule Marble The Golden Rule marble, encircled with a band bearing the Golden Rule, was created by Jesse Shwayder as a symbol of the philosophy upon which he founded the Shwayder Trunk Mfg. Co. (Samsonite Corporation). Traditionally every new Samsonite employee receives a Golden Rule marble. Over the years this delicately inscribed sphere has served as a reminder not only to employees, but to customers and friends around the world of the universal doctrine, the Golden Rule. The Golden Rule is the basic religious concept of all the earth's great religions. Moses handed it down to the children of Israel. Christ proclaimed it to his followers throughout the world. Buddha, Confucius, and Aristotle have their basic teachings in the Golden Rule. If the Golden Rule ideal were adopted by the nations of the world, perhaps the one great hope of mankind would be realized: Peace on Earth and Good Will toward Men.

To this day, businesses and church groups like the United Methodist Men continue this tradition. This 1965 TIME Magazine article described how applying the Golden Rule in business paid off for Samsonite.

The world’s largest manufacturer of luggage is named after the Bible’s powerful Samson. Its president has a name to match: King David. The firm’s official corporate philosophy is the Bible’s Golden Rule: “Do unto others as you would have them do unto you.”* All company officers and salesmen carry a marble encircled by a gold band on which the Golden Rule is printed, take it out for inspiration when they have a business decision to make.

This philosophical approach — wedded to some pragmatic business practices—has paid off handsomely for Denver’s Samsonite Corp. The firm now accounts for more than a quarter of all U.S. luggage sold, and its sales last year reached a record $55.9 million. Last week, as orders from vacation-bound Americans flooded into Denver, Samsonite raised its 1965 sales estimate from $60 million to $64 million.

100 years later, Jesse’s great-grandchildren keep these marbles as a reminder of the values that helped their family build an iconic global brand in pursuit of the American dream.

The Golden Rule helps good neighbors build strong communities and is a prominent family value of the Kaufman brothers and the Short Mountain Distillery.

Every now and then, as folks sign our November referendum petition, someone shares with us a wonderful family story of a time when it was said that illegal moonshine from Short Mountain was considered the finest in the country.

They were stories of neighbors, family and friends. They were also stories of outlaws like Cooper Melton as shared with us by Melanie Garrett Nistad, the great granddaughter of Cooper Melton.

Cooper vs. Capone
Story Told by Joe Underwood
Mechanicsville History Meeting December 1, 2002

“Here’s one for you… Jim Dearman and my dad were pretty close in age. They both told me that the best moonshine in the country was made at Short Mountain. They were very particular they really wanted to make good whiskey, and they did- like a cook would want to make a good cake, they came from everywhere. Al Capone was running big guns in Chicago and he sent two cars to Short Mountain, to get whiskey that Cooper Melton made.

They all will tell you, that the cooler the water is for the condensing coil in the process of making whiskey, the quicker it will condense.  Now, the coldest water anywhere around the mountain is running out the north side of the mountain and Cooper Melton’s big spring ran water out of the north side of the mountain. He had a fabulous still up there. He had super big boiler. Ruth Hale Barrett confirms that she has been to that spring (but confirms that she has not taken part of the whiskey!) It was one of the most modern stills for the time.

Capone came here to get a load of whiskey and he had a pretty bad name. The old timers’ told me this, they said the locals were really scared that he would come and load up, shoot them and go away and not pay. So, what they did was these locals got them a plan. They said they hid behind rocks and holes in the ground and up in trees and everywhere with their firearms. They said “they’ll drive up to the still and they will load up”.

They brought a carload of thugs with him with guns, which would scare anybody. “If you hear a shot fired, don’t let them come out of that holler from that still”. So, they were laying for them in case they tried to rob them, and they wouldn’t have gotten away. So they came, got their load of whiskey, paid for it, and them ol’ boys let them drive right on back to Chicago!”

Tell us your stories about Short Mountain moonshine. We’d love to share them with the world.