Today marks the one year anniversary of Short Mountain Distillery opening its doors to the public and three years since the hard work began to make this day possible.

It was an exciting three years serving an extraordinary team as Chief Operating Officer during this time. I could not have written the business plan or built a distillery around making moonshine without the help of Cannon County voters in 2010. Building a heritage brand image around local moonshine culture would have never been a reality beyond the law change without the commitment and support of Billy Kaufman and his brothers Ben and David.

I recently left the distillery in February to pursue a project I hope helps save the planet, but I thought it was important to take this opportunity to highlight some of the first year successes we achieved as a team. The captioned slideshow below really helps tell this story using hundreds of photos I took. Here’s to many more years of making our whiskey heritage shine to the world from Woodbury, Tennessee!

Short Mountain Distillery’s first year by the numbers:

• we created several local jobs and saw over 15,000 visitors at the distillery in Cannon County
• we launched two products: Short Mountain Shine and Short Mountain Apple Pie
• we sold over 2,500 cases of moonshine now available in stores across the state of Tennessee
• Short Mountain Shine (105 proof authentic Tennessee Moonshine) won the Gold Medal in the International Review of Spirits Award from the Beverage Testing Institute
• we appeared in over 100 media pieces, including a three-part Discovery Channel mini-series How Booze Built America
• we surpassed every industry consultant’s benchmark for success and helped ignite an American moonshine revival

A three part mini series called How Booze Built America will air in a couple weeks on the Discovery Channel and features several folks and locations from the Middle Tennessee area. It’s hosted by Mike Rowe of the popular show Dirty Jobs.

Short Mountain Distillery was the site of a full day of filming back in June. Our upcoming release of Short Mountain Apple Pie Moonshine may or may not make an appearance, but I’m sure the effects will. Mike sat with our three living legends of moonshine at the end of a long day of filming and made sure close to a gallon of it got gone.

Several local Civil War reenactors from the Armies of Tennessee and Dr. Kristofer Ray of APSU will also help add some historic context to the story.

The role booze had in building our country is as evident in today’s recovery from the worst economic recession in American history as it was in our rebellious beginning. As I write some big checks to the federal government on the production and sale of our moonshine, I’m reminded of the role the Whiskey Tax played in paying for America’s Revolutionary War. I’m also reminded how down right pleasant the IRS is these days compared to our founding father George Washington who sent soldiers to make sure the taxes were paid… and how that very decision by our government helped create the illicit heritage of backwoods moonshine production we are only now beginning to revive.

In a couple of weeks, this is the story America will learn again thanks to the awesomeness that is Mike Rowe. Once the promos are posted, I’ll share them here. Several TV guide listings across the country have the first episode appearing at 10 p.m. Wednesday, Sept. 19, but local media reports Sept. 18. There is no information on the Discovery Channel website yet. I’ll post correct times once they are available.

UPDATE 9-12-11: A few more details appear in a newly posted “exclusive” from TV Guide. Discovery’s new three-part series How Booze Built America premiers on Wednesday, Sept. 19 at 10/9c.

Discovery Channel issued the following release later this afternoon: Mike Rowe Puts On His Thinking Cap (and Drinking Shoes) in Discovery’s New Three Part Series HOW BOOZE BUILT AMERICA

In HOW BOOZE BUILT AMERICA, Mike Rowe will crisscross the country, stiff drink in hand and beer goggles firmly strapped on, to take an in depth and slightly unusual look at the story of our nation.  Between reenactments of actual historical events, and current day interviews with historians and experts, Rowe will make the case that alcohol is clearly one of the key ingredients that formed our culture and our country.

UPDATE 9-13-12: We posted the promo (above)