Today marks the one year anniversary of Short Mountain Distillery opening its doors to the public and three years since the hard work began to make this day possible.

It was an exciting three years serving an extraordinary team as Chief Operating Officer during this time. I could not have written the business plan or built a distillery around making moonshine without the help of Cannon County voters in 2010. Building a heritage brand image around local moonshine culture would have never been a reality beyond the law change without the commitment and support of Billy Kaufman and his brothers Ben and David.

I recently left the distillery in February to pursue a project I hope helps save the planet, but I thought it was important to take this opportunity to highlight some of the first year successes we achieved as a team. The captioned slideshow below really helps tell this story using hundreds of photos I took. Here’s to many more years of making our whiskey heritage shine to the world from Woodbury, Tennessee!

Short Mountain Distillery’s first year by the numbers:

• we created several local jobs and saw over 15,000 visitors at the distillery in Cannon County
• we launched two products: Short Mountain Shine and Short Mountain Apple Pie
• we sold over 2,500 cases of moonshine now available in stores across the state of Tennessee
• Short Mountain Shine (105 proof authentic Tennessee Moonshine) won the Gold Medal in the International Review of Spirits Award from the Beverage Testing Institute
• we appeared in over 100 media pieces, including a three-part Discovery Channel mini-series How Booze Built America
• we surpassed every industry consultant’s benchmark for success and helped ignite an American moonshine revival

A three part mini series called How Booze Built America will air in a couple weeks on the Discovery Channel and features several folks and locations from the Middle Tennessee area. It’s hosted by Mike Rowe of the popular show Dirty Jobs.

Short Mountain Distillery was the site of a full day of filming back in June. Our upcoming release of Short Mountain Apple Pie Moonshine may or may not make an appearance, but I’m sure the effects will. Mike sat with our three living legends of moonshine at the end of a long day of filming and made sure close to a gallon of it got gone.

Several local Civil War reenactors from the Armies of Tennessee and Dr. Kristofer Ray of APSU will also help add some historic context to the story.

The role booze had in building our country is as evident in today’s recovery from the worst economic recession in American history as it was in our rebellious beginning. As I write some big checks to the federal government on the production and sale of our moonshine, I’m reminded of the role the Whiskey Tax played in paying for America’s Revolutionary War. I’m also reminded how down right pleasant the IRS is these days compared to our founding father George Washington who sent soldiers to make sure the taxes were paid… and how that very decision by our government helped create the illicit heritage of backwoods moonshine production we are only now beginning to revive.

In a couple of weeks, this is the story America will learn again thanks to the awesomeness that is Mike Rowe. Once the promos are posted, I’ll share them here. Several TV guide listings across the country have the first episode appearing at 10 p.m. Wednesday, Sept. 19, but local media reports Sept. 18. There is no information on the Discovery Channel website yet. I’ll post correct times once they are available.

UPDATE 9-12-11: A few more details appear in a newly posted “exclusive” from TV Guide. Discovery’s new three-part series How Booze Built America premiers on Wednesday, Sept. 19 at 10/9c.

Discovery Channel issued the following release later this afternoon: Mike Rowe Puts On His Thinking Cap (and Drinking Shoes) in Discovery’s New Three Part Series HOW BOOZE BUILT AMERICA

In HOW BOOZE BUILT AMERICA, Mike Rowe will crisscross the country, stiff drink in hand and beer goggles firmly strapped on, to take an in depth and slightly unusual look at the story of our nation.  Between reenactments of actual historical events, and current day interviews with historians and experts, Rowe will make the case that alcohol is clearly one of the key ingredients that formed our culture and our country.

UPDATE 9-13-12: We posted the promo (above)

Today’s news that the head of the Tennessee Chamber of Commerce is out is an opportunity for the state’s business community to choose the kind of leadership that reflects the business values and practices of our state’s very best job creators.

Deb Woolley, president and CEO, has left in accordance with the terms of her contract, effective May 31, according to the chamber. Wayne Scharber, the chamber’s vice president for environment and taxation, will serve as interim president amid the search for a more permanent replacement.

“We are going to build on the Tennessee Chamber’s 100-year track record of success, with new programs and fresh ideas on how better to serve Tennessee businesses and industries,” Bill Ozier, chairman of the chamber’s board, said in a statement.

In May of last year, Chamber leadership under President Deb Woolley came into question by state business leaders in multiple press releases from members like Alcoa, Nissan, FedEx, Comcast, AT&T, Embraer, KPMG, and UnitedHealth. The questions followed the Chamber’s promotion of HB600, a bill championed by back-benched politicians and lobbyists seeking to stop cities and municipalities from implementing the kind of nondiscrimination policies that separate the nation’s very best businesses from the mediocre. The bill embarrassed the state with national news portraying the bill and those promoting it for exactly what they are.

As the Chamber seeks the kind of leadership our state deserves, I hope it considers the important questions that were asked by business leaders, including Short Mountain Distillery in an open letter published in May 2011:

My concern is how the very best brands and job creating members were represented by the Chamber. What assurances do other businesses have that Chamber leadership will adequately represent the values of its best members? What can the Chamber do to ensure the values of the Chamber’s most valued brands wont be co-opted by personal political agendas causing members to issue embarrassing press releases to create distance from Chamber mistakes?

Today’s news hopefully begins answering these questions. Tennessee’s business community deserves leadership that lifts our state up as an example, not one that embarrasses our Governor and our state’s best business leaders with the values of our very worst politicians.

Homemade moonshine is often proofed by “checking the bead,” shaking it to see the size and duration of bubbles.

Most people around the world know Tennessee for two things: country music and whiskey. They kinda go together if you think about it. Since a change in state law allowed more distilleries, whiskey’s spirited cousin promises to put Tennessee moonshine on the global map.

Ole Smoky plans to open second distillery
Ole Smoky Distillery, a Tennessee-based moonshine distillery, plans to expand operations and open its second distillery in the Smoky Mountain town to meet the demand for its products. Ole Smoky co-owner Joe Baker said he and Chuck Edwards have purchased Legends Restaurant on the downtown Parkway and will make different spirits at that site.

More moonshine distilleries in the planning stages:

‘Full Throttle Saloon’ TV star plans to open distillery in Trimble
Ballard, the star of the wildly popular reality series “Full Throttle Saloon” on the truTV network and successful business owner, received permission from the Trimble Board of Mayor and Aldermen to open a 9,000-square-foot moonshine distillery at the eastern end of South Main Street, where a cotton gin once stood.

Tennessee has a few moonshines on the market in addition to Ole Smoky. Collier and McKeel’s White Dog is a traditional sour mash recipe of corn, rye and malted barley used to make their aged Tennessee Whiskey. Popcorn Sutton’s Tennessee White Whiskey uses a recipe of a third generation Moonshiner that lived and distilled his moonshine whiskey in Cocke County. Corsair offers Wry Moon Unaged Kentucky Whiskey and Pumpkin Spice Moonshine and Prichard’s Distillery produces Lincoln County Lightning Whiskey.

At Short Mountain Distillery, we just received federal label approval for our first moonshine: Short Mountain Shine, a 105 proof authentic Tennessee moonshine. It’s made using a family recipe handed down for generations made with organic corn and spring water from our farm.

Bobby Self brought his combine and a couple of friends to the farm today and helped us shell about 300 bushels of our first organic corn. He had already finished his harvest, and like most neighbors he wanted to do what he could to help us get our first batches of whiskey and moonshine going at Short Mountain Distillery.

There isn’t a day that goes by that I’m not humbled by how much people are connecting with what we’re doing on Short Mountain. They want to help because they want to see our country get back to work. They know we’ve gone out of our way to make sure our equipment was made by our friends and neighbors right here at home. They see our shared values and our determination in action. Most importantly, they see America’s story.

I want to invite you to connect with a growing community of neighbors and friends who are ready to help export to the world a genuine taste of Tennessee’s rich agricultural heritage. Join us on Facebook and be a part of our shared dreams and aspirations at Short Mountain Distillery.