Sacha and Billy open one of the boxes of Golden Rule coins.

Billy’s great grandfather, Jesse Shwayder, never missed an opportunity to attribute the success of the iconic American brand Samsonite to the Golden Rule. He even went out of his way to communicate this deeply held philosophy in a very special way as mentioned in this TIME magazine article from 1965.

The world’s largest manufacturer of luggage is named after the Bible’s powerful Samson. Its president has a name to match: King David. The firm’s official corporate philosophy is the Bible’s Golden Rule: “Do unto others as you would have them do unto you.”* All company officers and salesmen carry a marble encircled by a gold band on which the Golden Rule is printed, take it out for inspiration when they have a business decision to make.

This philosophical approach — wedded to some pragmatic business practices—has paid off handsomely for Denver’s Samsonite Corp. The firm now accounts for more than a quarter of all U.S. luggage sold, and its sales last year reached a record $55.9 million. Last week, as orders from vacation-bound Americans flooded into Denver, Samsonite raised its 1965 sales estimate from $60 million to $64 million.

Last week, a package arrived with a very special coin inside that will come with every bottle of our authentic Tennessee Moonshine, Short Mountain Shine. They’re Golden Rule coins bearing the moon and the stars, and we hope they shine a little light into your world.

Y’all know I’m not one to start fights, but what was said in this video clip from the short-lived Moonshiners dramatization about one of Tennessee’s more famous moonshiners, Popcorn Sutton, just ain’t right. But as author Max Watman pointed out on Facebook, there was a lot not right with that hoax of a show.

Let me start by saying I never knew or met Popcorn Sutton, and it’s sad that he took his life given the options he had to elevate the craft of whiskey and moonshine making. That said, someone has clearly told Popcorn’s widow a few white lies.

“We have a distillery set up in Nashville, TN.” Popcorn Sutton’s widow Pam says in the video above. “We can’t legally call it moonshine. We have to call it Tennessee White Whiskey, and also Popcorn’s liquor is the first White Whiskey that the federal government has approved.”

It’s not a big secret that Popcorn Sutton does not have a distillery in Nashville. They are using another company’s federally registered distillery, and there’s nothing wrong with saying that.

Maybe Jamey Grosser knew Popcorn well enough to know he didn’t care what Jamey called it, but it’s perfectly legal to call it what it is: moonshine. Google it. Ole Smoky Tennessee Moonshine, Original Moonshine, Catdaddy Carolina Moonshine, Junior Johnson’s Midnight Moon Moonshine, Georgia Moon Moonshine, and our very own Short Mountain Shine - Tennessee Moonshine.

Despite what Pam was told, Popcorn’s recipe is hardly the first to call itself “White Whiskey,” a term that simply means they ran it through a barrel fast enough to convince the federal government that it’s whiskey. Again, there’s nothing wrong with that, but let’s be honest. We all have Google.

Read also:

• Who Makes Popcorn Sutton’s Tennessee White Whiskey? And Why Call it “Wild?” - Rowley’s Whiskey Forge
• Moonshiners dramatization passed off as reality TV - Christian Grantham

Bobby Self brought his combine and a couple of friends to the farm today and helped us shell about 300 bushels of our first organic corn. He had already finished his harvest, and like most neighbors he wanted to do what he could to help us get our first batches of whiskey and moonshine going at Short Mountain Distillery.

There isn’t a day that goes by that I’m not humbled by how much people are connecting with what we’re doing on Short Mountain. They want to help because they want to see our country get back to work. They know we’ve gone out of our way to make sure our equipment was made by our friends and neighbors right here at home. They see our shared values and our determination in action. Most importantly, they see America’s story.

I want to invite you to connect with a growing community of neighbors and friends who are ready to help export to the world a genuine taste of Tennessee’s rich agricultural heritage. Join us on Facebook and be a part of our shared dreams and aspirations at Short Mountain Distillery.