They’re pink, blue and white and represent a good year’s worth of ignoring television and Twitter.
This isn’t all of the permits required before we can legally sell our authentic Tennessee Moonshine, but combined with the others they ought to get us from Memphis to Bristol without too much worry about going to prison. Now if we can keep the ’51 Chevy pickup under 70MPH as we travel the state, we should be fine.
Yesterday, I showed you a glimpse of our federally approved label for Short Mountain Shine along with the news that we signed distribution deals with all four regions of the state of Tennessee.
I thought I’d throw this photo of the bottle out there after a failed attempt yesterday to photograph the bottle for an upcoming tourism pamphlet. This isn’t an image we’d use, but it showed just enough to tease, and I’m a teaser. You can tell we used a sample label sent to us by our printer.
You’ll be able to taste a sample and purchase a bottle at our distillery on Short Mountain in Woodbury, TN once we open in late March. Shortly after that, it will be in stores throughout Middle Tennessee’s 36 county distribution region.
If it sounds familiar, that’s because it’s already famous. Most old-timers in Middle Tennessee know something about it, and it was sung about by Uncle Dave Macon on the October 1939 NBC television debut of the Grand Ole Opry. Who knows? Maybe one day the bottle will make a special appearance on one of country music’s biggest nights.
Short Mountain Shine is a respectable 105 proof authentic Tennessee Moonshine made from a family recipe handed down for generations. As Billy likes to say, “It’s the best moonshine ever made, made even better.”
Sacha and Billy open one of the boxes of Golden Rule coins.
Billy’s great grandfather, Jesse Shwayder, never missed an opportunity to attribute the success of the iconic American brand Samsonite to the Golden Rule. He even went out of his way to communicate this deeply held philosophy in a very special way as mentioned in this TIME magazine article from 1965.
The world’s largest manufacturer of luggage is named after the Bible’s powerful Samson. Its president has a name to match: King David. The firm’s official corporate philosophy is the Bible’s Golden Rule: “Do unto others as you would have them do unto you.”* All company officers and salesmen carry a marble encircled by a gold band on which the Golden Rule is printed, take it out for inspiration when they have a business decision to make.
This philosophical approach — wedded to some pragmatic business practices—has paid off handsomely for Denver’s Samsonite Corp. The firm now accounts for more than a quarter of all U.S. luggage sold, and its sales last year reached a record $55.9 million. Last week, as orders from vacation-bound Americans flooded into Denver, Samsonite raised its 1965 sales estimate from $60 million to $64 million.
Last week, a package arrived with a very special coin inside that will come with every bottle of our authentic Tennessee Moonshine, Short Mountain Shine. They’re Golden Rule coins bearing the moon and the stars, and we hope they shine a little light into your world.
Homemade moonshine is often proofed by “checking the bead,” shaking it to see the size and duration of bubbles.
Most people around the world know Tennessee for two things: country music and whiskey. They kinda go together if you think about it. Since a change in state law allowed more distilleries, whiskey’s spirited cousin promises to put Tennessee moonshine on the global map.
Ole Smoky plans to open second distillery
Ole Smoky Distillery, a Tennessee-based moonshine distillery, plans to expand operations and open its second distillery in the Smoky Mountain town to meet the demand for its products. Ole Smoky co-owner Joe Baker said he and Chuck Edwards have purchased Legends Restaurant on the downtown Parkway and will make different spirits at that site.
‘Full Throttle Saloon’ TV star plans to open distillery in Trimble
Ballard, the star of the wildly popular reality series “Full Throttle Saloon” on the truTV network and successful business owner, received permission from the Trimble Board of Mayor and Aldermen to open a 9,000-square-foot moonshine distillery at the eastern end of South Main Street, where a cotton gin once stood.
At Short Mountain Distillery, we just received federal label approval for our first moonshine: Short Mountain Shine, a 105 proof authentic Tennessee moonshine. It’s made using a family recipe handed down for generations made with organic corn and spring water from our farm.
When our welder saw all the lights being set up Friday he joked with Ricky that we were going to make him famous. I told him he better get Ricky’s autograph while he can.
If it weren’t for a final piece of compliance I would have had all three of our moonshiners fire up the still right then just to warm us all up. The temperature in the shiner’s shack must have been close to freezing, but once the shiner’s took their jackets off for photos and the stories started flying, the room warmed right up.
Friday was one of those personal moments of pride after looking through the photos and seeing and feeling the history we are about to make together. I can’t wait for you to meet these living legends of our state’s whiskey making heritage.
Y’all know I’m not one to start fights, but what was said in this video clip from the short-lived Moonshiners dramatization about one of Tennessee’s more famous moonshiners, Popcorn Sutton, just ain’t right. But as author Max Watman pointed out on Facebook, there was a lot not right with that hoax of a show.
Let me start by saying I never knew or met Popcorn Sutton, and it’s sad that he took his life given the options he had to elevate the craft of whiskey and moonshine making. That said, someone has clearly told Popcorn’s widow a few white lies.
“We have a distillery set up in Nashville, TN.” Popcorn Sutton’s widow Pam says in the video above. “We can’t legally call it moonshine. We have to call it Tennessee White Whiskey, and also Popcorn’s liquor is the first White Whiskey that the federal government has approved.”
It’s not a big secret that Popcorn Sutton does not have a distillery in Nashville. They are using another company’s federally registered distillery, and there’s nothing wrong with saying that.
Maybe Jamey Grosser knew Popcorn well enough to know he didn’t care what Jamey called it, but it’s perfectly legal to call it what it is: moonshine. Google it. Ole Smoky Tennessee Moonshine, Original Moonshine, Catdaddy Carolina Moonshine, Junior Johnson’s Midnight Moon Moonshine, Georgia Moon Moonshine, and our very own Short Mountain Shine – Tennessee Moonshine.
Despite what Pam was told, Popcorn’s recipe is hardly the first to call itself “White Whiskey,” a term that simply means they ran it through a barrel fast enough to convince the federal government that it’s whiskey. Again, there’s nothing wrong with that, but let’s be honest. We all have Google.